Gaaaaaaaaaah! So much to catch up on!
Coca-Cola: 100-Year-Old Man Shares the Secret to Happiness
If only the billboards justified the power of this TVC.
Saul Bass Pitch Video for Bell System Logo Redesign | AT&T Archives
Bass’ work in logo design and movie title credit sequences spanned the latter half of the 20th century, with prominent work in each field. He worked closely with AT&T, designing not only the 1970 “bell” logo that was ubiquitous for a decade, but also, upon the divestiture of AT&T, he designed the original “death star” logo, unveiled in 1984.
One reason for this bell logo’s ubiquity? That redesign was the largest corporate re-identity program in the U.S., ever. The redesign covered:
- 135,000 Bell system vehicles
- 22,000 buildings
- 1,250,000 phone booths
- 170,000,000 telephone directories
This film was made by his company as a presentation to AT&T executives. It would have extended to be shown to the public, but a number of his ideas in the film were not ultimately adopted, like his phone booth designs, and men’s and women’s uniforms. But a great many were—including, most memorably, the telephone vans and hardhat designs of the 1970s. He designed down to the details, showcasing in this film a myriad of ideas, right down to the yellow pages book designs, cufflinks for executives, and flags.
Bass’ other very recognizable logo designs that persist today include those for Minolta, Girl Scouts of America, Avery International, Geffen Records, Warner Int’l, and many more. Bass’ design for AT&T was the foundation for the logo that the company has today, redesigned in 2005 by Interbrand.
Produced by Saul Bass
Footage courtesy of AT&T Archives and History Center, Warren, NJ
Today I Will Go lang nang Go
I like this campaign for Globe Prepaid.
I don’t know if it’s worth noting, but the concept of “TODAY I WILL DO SOMETHING DIFFERENT” is very similar to what I worked on this past month. It will come out in mid-November. I can’t disclose the details right now, but I feel kind of sad that Globe beat us to it.
Levi’s® - Go Forth
The bosses at the office dismissed it as “anti-fashion” and “returning to their roots”, veering away from the usual stylish Levi’s ad.
Radical Career Tip For Students Entering The Creative Industry:
Do not fear call centers. Or rather, do not look down on them.
They pay fresh grads more than any agency, production house, animation studio or design firm.
The hours are set, you time in, you time out. You get paid for over time & your weekends are assured. The creative industry does not have that. Fresh grads are of course worked the hardest & paid the least. They get called to work through the night & on weekends. It is a fair right of passage. But it is also highly abused & most young creatives do not even know they deserve better.
But what about pursuing your dreams as an illustrator/designer/writer/filmmaker?
With discipline & not forgetting what you really want to do, it is quite easy. You will have your weekends & spare time. Create personal projects. Write in a blog, upload your artworks, shoot your short film. What is important is your create something for yourself. Not a client.
“But am I not wasting precious creative time with the call center days? I could be at home creating!”
No (& being at home, creating will not pay you, stop asking your Mom for allowance & help out with the household expenses!). Think of it as breeding art lust. Remember how when you have so much homework & exams you keep thinking of all the cool art projects you would do during summer? Then summer comes along & you end up watching 7 seasons of Friends & you produce nothing. Loads of free time is the enemy of creative output. You have to get hungry to do art. Nothing will make you more hungrier for art than spending 5 days a week on a non art related job. When the weekend rolls in you’d be so excited to draw or write & you have to finish it before Monday rings the bell.
Someday you will be paid for the things you create. Or you could apply for a company, not as a fresh grad, but someone with a thick portfolio or reel. Remember, the creative industry is not so much about your resume, where you studied, where you worked, but what you have crated. So create!
Working in the creative industry has a way of robbing you of personal time. You will find out after years that you have not began that graphic novel that you wanted to do or written that screenplay. You are too tired from all the writing & drawing & shooting that you do for the company & it’s clients.
Chances are the creative people you admire the most are people who created things for themselves. So you should too.
Ok : )
(This started out as rant about how badly this Animation house pays it’s young animators, but I turned it to something more positive & useful instead… also, please forgive typos & such, this was written in a spurt & I’m lazy at copy editing)
Jaw-dropping visual effects for a short ad film.
It’s Good Friday.
a movie about accepting who you are
I must say, the actors in this one are really, really good.